© Emma Winch 2018. All rights Reserved. | Brisbane Australia.
‘sizemi’ was developed in response to an assessment brief, in which a Brisbane shopping center was interested in the ways current university students imagined that brick-and-mortar retail would exist in the future. Primary user research revealed that shopper’s biggest complaint was being unable to find their correct clothing size. Therefore, I developed a prototype for a mobile UI that worked in three steps:
1. Measure the body correctly: To remove the frustration caused by ill-fitting clothes, sizemi creates a 3D model of the user’s body to calculate their size upon entering the shopping center.
2. Locate the correct size: Augmented reality and RFID tags then lead the user directly to garments of their size without having to dig through piles or racks.
3. View on similar body types: Before buying, users can browse reviews and photos from people with a similar body shape.
See below PDF for my design process and research.