© Emma Winch 2018. All rights Reserved. | Brisbane Australia.
My entry into the Queensland Youth Strategy (QYS) competition placed third and included three posters and a logo that would help re-brand the program and appeal to young people. The QYS logo and proposed image series aimed to establish a modern identity for the program, diving head first into the future. As the campaign was marketed towards young people, I aimed to engage their off-beat sense of humour. To do so efficiently, I felt it important to implement current design trends that visually convey the identified themes of youth, future, and action.