The Jemma typeface relies on positive and negative space to create a set of unique and elegant glyphs. The concept was derived from removing elements from serif characters, then building the characters back up to include serifs and stylistic accents. The result is a Modern inspired serif font that is both bold and graceful.
In collaboration with Dirty Fingers Design
, we first sketched the entire typeface then built it up in Illustrator and imported into FontLab. It is now a fully functioning typeface perfect for display headings and modern designs.